Éclat for the smartest girl in the room
Sunday 06.09.2026 Issue 020 07:00 UTC
Today: the 1968 study proving you can learn to like almost anything just by seeing it enough times, the oversized blazer quietly replacing every cardigan in the hallway, a rodent that can’t feel the pain of acid and barely ever gets cancer, the backwards physics of a cat surviving a high fall better than a short one, a French phrase for fainting with a wonderfully odd apple-based backstory — and the case of a backstage blackout where one phone’s battery gave away exactly where someone really was standing.
The Big Idea · Psychology

You Don’t Have to Like Something. You Just Have to See It Enough Times.

In 1968, psychologist Robert Zajonc ran a strange kind of taste test: instead of food, he showed American college students things they’d never seen before and couldn’t read — made-up, Turkish-sounding words and Chinese-style characters with zero real meaning attached. Each nonsense item appeared a different number of times across the session, anywhere from zero exposures up to twenty-five, flashed too quickly and in too scrambled an order for anyone to consciously keep count. Afterward, students simply rated how “good” each symbol felt, even though not one of them carried any actual meaning to rate. The results lined up almost perfectly with exposure count: symbols shown twenty-five times were rated far more positively than symbols shown once or twice, liking rising in a smooth, predictable line right alongside repetition. Nothing about the symbols themselves had changed, and no one could explain why they preferred one over another — they just did, more, the more times they’d quietly seen it. Zajonc named it the mere exposure effect, and hundreds of follow-up studies have since found the same pull behind everything from a song you hated on first listen to why a stranger’s face starts to feel safe the third or fourth time you pass them in the hallway.
Journal of Personality and Social Psychology — Zajonc · 01.01.1968
Why it's cool Nothing about the thing you’re judging has to change at all — just showing up in front of you again and again is enough to quietly talk you into liking it.
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01 Style & Trends 01/06

The Blazer Just Stopped Being Outerwear

For the past couple of seasons, the go-to hallway layer has been something soft — a cardigan, a hoodie, last year’s cropped knit. Fall 2026 is swapping it for something with actual structure: the oversized tailored blazer, worn open over a plain tee or tank, sleeves pushed up, with zero interest in being buttoned the tidy way a blazer traditionally gets worn. Some are being belted at the waist and worn completely alone as a dress instead, over leggings or bike shorts, blurring the line between “outerwear” and “outfit” entirely. The appeal is efficiency as much as style — one structured piece with real shoulders instantly reads as put-together over whatever’s underneath, no actual coordinating required, which is exactly why it’s showing up over the plainest possible t-shirts and jeans in the hallway.
Josie’s Journal — 2026 teen fashion trend report
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02 Wonder Lab 02/06
Biology

This Rodent Basically Can’t Feel Pain From Acid — or Get Cancer

Naked mole-rats spend almost their entire lives packed into crowded underground burrows with terrible airflow, where carbon dioxide builds up and mixes with body fluid to form acid — a combination that would send burning pain through the skin of almost any other mammal. Naked mole-rats simply don’t register it: researchers found they carry a mutation in a sodium channel called NaV1.7 that keeps the pain-sensing neurons in their skin from firing at all in response to acid, so the signal never even reaches the brain. The same animal is also famously, almost eerily resistant to cancer, and can live past 30 years old, roughly ten times longer than a mouse of similar size. Scientists studying naked mole-rats aren’t just cataloguing a weird rodent — they’re hoping the same biological tricks eventually lead to new pain medication and cancer treatment for humans.
Tell someone There’s a rodent that lives past 30, almost never gets cancer, and has a gene mutation that stops it from ever feeling the pain of acid on its own skin.
Physics

A Cat Can Survive a Fall From a Higher Floor Better Than a Lower One

Veterinarians who studied cats brought in after falls from New York City apartment buildings found a pattern that seems backwards at first: cats that fell from six stories or lower were often hurt worse than cats that fell from seven stories or higher. The explanation comes down to terminal velocity — the top speed a falling object can reach once air resistance cancels out gravity’s pull, which an average cat hits at around five stories up. Below that height, a cat is still accelerating and bracing rigidly for a paws-first landing, but once terminal velocity kicks in, cats appear to relax and spread their legs out horizontally like a tiny parachute, spreading the force of landing across the whole body instead of concentrating it on four stiff legs. Researchers do note one catch: cats that don’t survive a very high fall at all may simply never make it to a vet to be counted, so the real story is likely a little less clean than the data alone suggests.
Tell someone Cats that fall from 7+ stories sometimes get hurt less than cats that fall from 2 or 3, because higher up they have time to relax and spread out like a parachute instead of bracing stiff.
Psychology

Half of People Miss a Gorilla Walking Through a Basketball Game — On Camera, in Full View

In 1999, psychologists Daniel Simons and Christopher Chabris showed people a short video of two teams passing basketballs back and forth and asked them to do one specific job: count exactly how many passes the team in white made. Partway through the video, a person in a full gorilla costume walks slowly into the middle of the frame, stops, thumps its chest, and walks back off — visible for a full nine seconds, right in the center of the shot. Roughly half the people watching, laser-focused on counting passes, never saw it at all, and were stunned when shown the tape again afterward. Psychologists call it inattentional blindness: focusing hard enough on one task can make your brain filter out something huge and completely obvious happening right in front of your eyes.
Tell someone In a real study, about half of people asked to count basketball passes in a video completely missed a person in a full gorilla suit walking through the middle of the screen for nine seconds.
03 Mot du Jour 03/06
tomber dans les pommes
tohn-BAY dahn lay POM · idiom (verb phrase)
Literally “to fall into the apples” — to faint, to pass out completely.
« Il faisait si chaud dans le gymnase qu’une élève est tombée dans les pommes pendant l’assemblée. »
It was so hot in the gym that a student fainted during the assembly.
Nobody agrees on why apples are involved. One theory says the phrase drifted from the older “tomber dans les pâmes,” pâmes being an old word for fainting, which slowly morphed in speech into pommes. Another traces it to novelist George Sand, who wrote in an 1830 letter about being “dans les pommes cuites” — in the cooked apples — to describe being utterly exhausted, on the edge of collapse. Either way, French decided fainting deserves a fruit, and nobody’s fixing that now.
04 The Case 04/06

The Case of the Battery That Didn’t Add Up

The drama club’s signed cast poster disappeared from the shelf in the backstage corridor sometime during Thursday’s tech rehearsal, right when that entire corridor had gone completely dark for the evening because the crew was mid-repair on its light switch panel — forcing everyone working back there to keep a phone flashlight on just to see. Out on the actual stage, the work lights stayed on as usual for blocking practice, so nobody moving around up there needed a flashlight at all. To kill time waiting for cues, several crew members compared phones and noticed the exact same thing: everyone had shown up freshly charged to 100%, per the director’s rule since the backstage outlets were also getting fixed, and running a flashlight nonstop drained a phone at a steady, easy-to-track rate — right around 1% of battery every minute, no matter whose phone it was. The corridor blackout had been running for exactly 45 minutes when someone noticed the poster was gone. When props assistant Callum was asked to account for that stretch, he said he’d spent almost the entire rehearsal out on the lit stage helping mark blocking positions, and had only stepped into the dark corridor, flashlight just switched on, about a minute earlier to check the shelf. He held up his phone to prove it — the screen reading 55%, still plenty left, he pointed out, for an already long night.
What does Callum’s phone battery actually reveal about his story?
Reveal the answer
If Callum had genuinely kept his flashlight off for 44 of those 45 minutes and only switched it on a minute before he was asked, his battery should still be sitting close to 99%. Instead, his phone read 55% — a 45-point drop that matches almost exactly what every other flashlight-lit phone in the corridor lost across the same 45-minute blackout. That means his flashlight had actually been running the entire time, which puts him in the dark corridor, right by the prop shelf, for the whole rehearsal — not out on the lit stage like he claims.
05 Laugh Lines 05/06
Psychologists proved people rate a totally meaningless nonsense word more positively just by seeing it enough times, no reward required. Explains exactly why I’ve decided my chemistry teacher’s fourth pop quiz this week is actually starting to grow on me.
A rodent that can’t feel acid burning its own skin also barely gets cancer and lives past thirty. My houseplant, which also seems to feel nothing, has died four separate times this year.
In a real study, half the people counting basketball passes in a video completely missed a person in a full gorilla suit walking through the middle of it. Explains exactly how my brother has never once noticed the recycling bin.
06 Smart Girl Toolkit 06/06

Don’t Push The Feeling Down. Name It Instead.

In 2007, UCLA psychologist Matthew Lieberman and his colleagues put people in a brain scanner and showed them photos of angry or fearful faces. Some participants just looked at the photo; others had to pick the one word that best named the emotion on the face — “angry,” “afraid” — before moving on. The simple act of choosing the right word measurably calmed the amygdala, the brain’s alarm system, while activity rose in a part of the prefrontal cortex linked to self-control, essentially recruiting the thinking brain to quiet the panicking one. It didn’t erase the feeling entirely — nobody in the study stopped feeling anything — but it reliably took the edge off, and dozens of follow-up studies since have found the same calming effect from precisely naming real emotions in the moment, not just posed photos. Psychologists call it affect labeling, and the mechanism only really kicks in when the word is specific — “I feel humiliated” does more than a vague “I feel bad,” because that specificity is what actually engages the brain region doing the calming down.
Try it today Next time a feeling hits hard — humiliated, furious, panicked, whatever it is — pause for five seconds and silently name it as precisely as you can, instead of pushing it away or venting it immediately, and notice the intensity drop a notch.
Spotlight
Hedy Lamarr
In 1942, at the height of her career as a Hollywood film star, Hedy Lamarr teamed up with composer George Antheil to patent a “Secret Communication System” that let a radio signal jump unpredictably between dozens of frequencies in sync, making it far harder for an enemy to jam a radio-guided torpedo. The Navy shelved the idea for decades as too bulky to build with 1940s technology, and Lamarr got little credit for it in her lifetime. The same frequency-hopping principle she patented eventually became one of the technical foundations underneath Wi-Fi, Bluetooth, and GPS. More →
Éclat · No. 020
curiosity daily · for the smartest girl in the room · © 2026